Balancing conflicting priorities when it comes to building a website

Making your website user-friendly
A successful website always has a great balance of accessibility, functionality, and aesthetics. Sites that not easy to navigate or intuitive fail the user and they won’t stick around long enough to see what the site offers in terms of information/products/services. There are different methods to determine a good user experience. These include methods such as card sorting and user testing. This forces the creator to picture the journey for the user thus making the website more user-friendly. Designing a website keeping the target audience in mind is extremely important.

Providing accessibility to all
Site accessibility is vital to the success of any website. While most site owners ignore this as a marginal concern, there are good reasons such as moral obligations, legal commitments, and commercial incentives to pay attention. Difficulties associated with the implementation process, the costs involved or the negative impact that accessibility may potentially have on the architecture of a website may lead to site owners rejecting accessibility. However, it is possible for accessibility and aesthetics to co-exist.

Generating aesthetic appeal

Color, layout, imagery, and typography are some of the elements that constitute the aesthetics of a website. The importance given to this element alone is clearly visible right from the late 1990s to the early 2000s. The unwarranted use of Flash during this period demonstrates the importance of aesthetics as a component of web design. Focusing only on this aspect affects not only the usability of a website but also the other essential components of web design.

Web development
With the amount of technical jargon that site owners get to hear from web developers these days, focusing on the technical aspects of a web creation process may seem rather daunting. Though functionality is one of the main concerns that all website owners have, they often ignore how this functionality will be delivered and steer clear of anything to do with it. While web developers and programmers alone are expected to have a detailed and in-depth understanding of the complexities of technical development, site owners need to make an effort to understand the challengers and constraints that technical developers may encounter. Uninhibited technical development can potentially damage the accessibility and aesthetics of a website as well as its content and ease of usability if left unchecked.

Content is king
People who are looking for information visit a website to find exactly what they need. Content is one of the key ingredients that are often neglected by owners of website. More often than not, they either lack the required knowledge to create high quality content that users are looking for or tend to focus on other aspects such as the aesthetics of the website. Copying content from websites with outdated information or pasting content from an existing brochure or other marketing collateral is not the right way of going about the process. This is one of the main reasons website owners are now hiring trained, experienced, and professional copywriters and copyeditors to create high quality, informative, and relevant content that visitors to the website will actually find both useful and interesting.

Focusing on objectives
Understanding the purpose of a website, its goals and objectives, measuring success, etc. may not seem important. However, site objectives are the end result of creating a successful website; they do not refer to the method of attaining the target. A well-rounded approach that incorporates all the aforementioned factors creates a solid foundation for building a successful website.