BCweb is the online home of Bobby Collins — Product manager, analyst and tech dreamer.


A life's career in the pursuit of bringing a positive impact to people through software.

I have spent my entire adult life—and most of my childhood—learning and working with software. As a lucky child I owned an Amstrad CPC 464 computer. I learned how to code and made a stick figure jump over a stick wall.

In my twenties I became a software developer working with both exciting young startups and big corporations. Both worlds provided so much learning.

In my thirties, I took a mortgage that was too big for my salary and moonlighted my nights away on side projects to earn extra cash. When the exhaustion eventually caught up with me I hired a developer and stumbled my way into setting up a software development business.

It was there I learned the value of MVP, agile and solid processes in order to create something worthwhile. In applying great design and product discipline we created some world class software.

After many years, countless projects, and numerous ups-and-downs, I'm still in love with how software can transform people's lives.

Currently, I work at InnoWell as a product owner. We create software that helps people deal with mental health; an unfortunate growing need in today's fast paced world. It's exciting to be part of a company looking to solve a big issue. I reside in Sydney with my wife and two beautiful kids.Education is a constant companion that enriches my life.


Two decades of hands-on experience and thousands of interactions. This is a partial list.
  • Product Management
  • Product strategy
  • Analytics
  • User research
  • User metrics
  • Stakeholder management
  • Team building
  • User stories
  • Governance and Compliance
  • Agile Project Management
  • Executive Liaison
  • Transformation Programs
  • Communications
  • Hybrid and Custom Project Methodologies
  • Continuous Delivery Environments
  • Prioritisation
  • User privacy

To get in touch, write to hi@bcweb.com.au.